FOR IMMEDIATE RELEASE
September 10, 2001

BLUE WORLD LASSO STUDIO DRAWS RAVE REVIEWS SPURRING SPECIAL SALES
PROMOTION IN SEPTEMBER 2001

Bellevue, WA--September 10, 2001--Blue World Communications,
Inc.--pioneers of the Web Data Engine(tm)--today announced industry
acclaim for its Lasso Studio product along with a special sales
promotion.

Lasso Studio Spotlighted on Macromedia Web Site

Lasso Studio for Dreamweaver is currently highlighted as a featured
extension on the Macromedia Dreamweaver Exchange Web site at
http:////www.macromedia.com/exchange/dreamweaver/ where it has earned
the highest user rating of 5 out of 5 along with a
Macromedia-approved status. Several user reviews posted on the site
point out the unique ease-of-use benefit offered by Lasso Studio:

"Lasso Studio's ease-of-use beats all Web application development
tools." - Roger Abbott, newsnorth.com

"Lasso Studio for Dreamweaver allows you to put your databases on the
Web in an easy, quick and user-friendly manner. I have used Lasso
Studio to create project management and event registration Web
solutions. Lasso Studio opens the door to new solutions and products
that Web designers can offer to their clients." - Steve Piercy, San
Francisco Soccer Referee Association

"Lasso Studio for Dreamweaver (and GoLive) is a great tool for the
beginner to use to learn how Lasso works. It even benefits the
advanced user by allowing rapid development that can later be tweaked
to suit the application. Siskel and Ebert would give it two thumbs
up." - Curtis J Siters, Harbor Town Innovative Publishing Inc.

"I recently started with Lasso and equipped only with training
manuals (and the help of the great online Lasso community) I'm well
on my way to creating an e-commerce Web site... and I've only been at
it for four days." - Denis Boucher, Corporate Communications Limited

"Anyone who has wanted an 'easy' alternative to PHP or ASP, or anyone
who has thought about doing 'dynamic' Web sites: CHECK THIS OUT. I
cannot begin to tell you how long I floundered with ASP, getting no
where, and then I found Lasso. So easy to learn and use, yet now that
I've learned it well, I can do anything with it." - Chris Corwin,
Sonar Studios

More Rave Reviews for Lasso Studio

Lasso Studio has also received rave reviews from leading publications
and industry experts. Macworld magazine cites Lasso Studio as "the
easiest way to create a database-driven Web site." Links to
additional positive reviews from Adobe.com, FileMaker Advisor
magazine and more may be found on the Lasso Studio Web site at
http:////www.LassoStudio.com.

More Resources to Learn How to Quickly Build Data-Driven Web Sites

To complement its easy to use tools, Blue World has recently updated
the growing list of resources for learning how to build Lasso-based
data-driven Web sites on the Lasso training resources Web site at
http:////www.LassoTraining.com. Customers may select from a variety of
high quality third party resources including interactive training
CD-ROMs, online training, hands-on training seminars, printed
courseware and more.

Purchase Lasso Studio Now for Less

In celebration of the growing excitement surrounding Lasso Studio,
Blue World today announced a 10% discount on sales of Lasso Studio
for Dreamweaver and Lasso Studio for Adobe GoLive purchased direct
from the Blue World Store (http:////store.blueworld.com) effective
today through September 30, 2001.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build
and serve powerful data-driven Web sites. Blue World provides Lasso
Web Data Engine, Lasso Studio and Blue World ListSearch service in
fulfillment of its mission to bring business to the Internet(tm).

###

(c) Blue World Communications, Inc. Lasso, Lasso Studio, Web Data
Engine, ListSearch, bring business to the Internet, and Blue World
are trademarks of Blue World Communications, Inc. Other company
names, brand names and product names may be trademarks of their
respective holders.
--

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Cathy Cunningham cathy@blueworld.com
Lasso Evangelist
Blue World Communications, Inc. http:////www.blueworld.com/
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Lasso Studio is "the easiest way to create a database-driven Web site"
- Macworld Magazine

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