FOR IMMEDIATE RELEASE
December 19, 2001

BLUE WORLD ANNOUNCES LASSO RESOURCE GUIDE

Bellevue, WA--December 19, 2001--Blue World Communications,
Inc.--pioneers of the Web Data Engine(tm)--today announced an
agreement with Co-Media Marketing to deliver the Lasso Resource
Guide. The Lasso Resource Guide will provide a comprehensive listing
of resources available to the burgeoning Lasso community. The guide
will be available in printed format and is scheduled to be available
in March, 2002.

"The Lasso Resource Guide will function as an important vehicle to
increase awareness of the abundance of third-party solutions and
services based on Lasso products," said Bill Doerrfeld, CEO of Blue
World. "The Lasso Resource Guide will provide Lasso developers, ISPs,
trainers, consultants and vendors of related products a high impact
venue to reach prospects in the burgeoning Lasso community."

"There is tremendous growth and opportunity within the Lasso
community. We're excited to provide Lasso developers and partners a
vehicle in which to market their wares to Web designers and
developers interesting in building and serving data-driven Web
sites," said Gary Munsinger, president of Co-Media Marketing.

The Lasso Resource Guide will be distributed by Blue World and
Co-Media Marketing via various channels including in-box, direct
mail, trade shows and events. Over 30,000 Lasso Resource Guides are
scheduled for distribution over a 12 month period. Parties interested
in advertising in the Lasso Resource Guide should contact Co-Media
Marketing at 1-831-375-3800 or gary@co-media.com.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build
and serve powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Web Data Engine, Lasso Studio and Blue World
ListSearch service in fulfillment of its mission to bring business to
the Internet(tm).

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(c) Blue World Communications, Inc. Lasso, Lasso Studio, Lasso
Professional, Web Data Engine, bring business to the Internet, and
Blue World Communications are trademarks of Blue World
Communications, Inc.
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Cathy Cunningham cathy@blueworld.com
Lasso Evangelist
Blue World Communications, Inc. http:////www.blueworld.com/
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Lasso Studio is "the easiest way to create a database-driven Web site"
- Macworld Magazine

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