FOR IMMEDIATE RELEASE
May 21, 2003

NEW BLUE WORLD STORE OPEN FOR E-BUSINESS

Bellevue, WA--March 21, 2003--Blue World Communications,
Inc.--pioneers of the Web Data Engine(tm)--today announced the recent
launch of the dramatically enhanced Blue World Store. The Blue World
Store is an online eStore which sells Blue World products and
services. The new store provides significant enhancements over its
predecessor. The Blue World Store is accessible on the Web at
<http://store.blueworld.com>.

"We're excited to provide enhanced service to our value customers
through the new Blue World Store," said Bill Doerrfeld, CEO of Blue
World. "Our customers can now more quickly and easily access their
account, order and license information. The enhanced customer
relationship management component of the Blue World Store will allow
our business to focus less on day-to-day inquiries and more on
product and service innovation, all while better serving our
customers."

Blue World Store Features

- Customer account history including current order status, listing of
all registered customer serial numbers, shipping status and tracking
number display.

- Significantly enhanced performance powered by Lasso Professional 6
and MySQL on Mac OS X.

- Enhanced navigation and redesigned layout.

- Discount tracking for channel partners and educational institutions.

- Multiple ship-to addresses stored in customer address book.

- Numerous back-end administrative functions which speed processing
and tracking of orders and customer relations.

- Tie-in with Blue World's technical support tracking system.

Discount Tracking

Blue World authorized channel partners (e.g. distributors and
resellers) and accredited educational customers can now log in to the
new Blue World Store using their Blue World account username and
password and view prices with their discounts applied. This makes it
easier to automate processing and approval of these types of orders
for both Blue World and its customers. Usernames are existing
customer email addresses. Passwords are existing customer ID numbers.
For assistance with Blue World account usernames and passwords,
please contact Blue World Sales at <sales@blueworld.com>.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build
and serve powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Studio and ListSearch.com in fulfillment of its
mission to bring business to the Internet(tm).

###

(c) Blue World Communications, Inc. Lasso, Lasso Studio, Lasso
Professional, Web Data Engine, ListSearch, Blue World Store, bring
business to the Internet, and Blue World Communications are
trademarks of Blue World Communications, Inc. Other company names,
brand names and product names may be trademarks of their respective
holders.
--


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Bill Doerrfeld bill@blueworld.com
Blue World Communications, Inc. http://www.blueworld.com/
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Build and serve powerful data-driven Web sites
with Lasso Studio and Lasso Professional.

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