FOR IMMEDIATE RELEASE
January 28, 2004

BLUE WORLD ANNOUNCES LASSO STUDIO 7

Upgrade provides complete solution for quickly building data-driven
Web sites within an easy to use graphical environment.

Bellevue, WA--January 28, 2004--Blue World Communications,
Inc.--pioneers of the Web Data Engine(tm)--today announced Lasso
Studio 7, and upgrade to the Lasso Studio product providing enhanced
functionality and compatibility with the latest versions of
Macromedia Dreamweaver, Adobe GoLive and Blue World Lasso
Professional.

"Lasso Studio allows non-programmers to quickly build data-driven Web
sites using an intuitive set of tools and wizards," said Bill
Doerrfeld, CEO of Blue World. "The enhanced productivity offered by
Lasso Studio allows Web designers to save time and money so they may
focus less on technical challenges and more on creative and business
advancements."

About Lasso Studio 7

Lasso Studio 7 is the successor to Lasso Studio 6. Lasso Studio
transforms leading Web site editors into robust environments for
building Lasso-based data-driven Web sites. Designed for entry-level
Web designers to intermediate Web developers, Lasso Studio provides
wizards and tools which dramatically ease the process of building
data-driven Web sites. Lasso Studio has been cited by leading
industry publications as "the easiest way to create a database-driven
Web site."

New in version 7 of Lasso Studio includes support for new tags
introduced in LDML 7, the single-user version of Lasso Professional
7, support for Macromedia Dreamweaver MX 2004 and Adobe GoLive CS on
Mac OS X and Windows, enhanced performance and stability and more.

Additional information will be available on the Lasso Studio Web site
at http://www.LassoStudio.com.

Pricing and Availability

Lasso Studio 7 for Macromedia Dreamweaver MX 2004 and Lasso Studio 7
for Adobe GoLive CS are scheduled for release within the next two
months at $299 for new purchases and $199 for upgrades from Lasso
Studio 6. The beta versions will be available soon. Qualified parties
should contact beta@blueworld.com for additional information on beta
testing. Registered customers who purchase a license for Lasso Studio
6 from today until the release of Lasso Studio 7 will receive a free
upgrade to Lasso Studio 7 when available.

About Blue World

Blue World Communications delivers cross-platform software tools
allowing creative Web professionals to quickly build and serve
powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Studio and the Blue World ListSearch service in
fulfillment of its mission to deliver the best tools for building and
serving data-driven Web sites.

###

(c) Blue World Communications, Inc. Lasso, Lasso Studio, Lasso
Professional, Web Data Engine, ListSearch, Blue World Store, bring
business to the Internet, and Blue World Communications are
trademarks of Blue World Communications, Inc. Other company names,
brand names and product names may be trademarks of their respective
holders.
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Bill Doerrfeld bill@blueworld.com
Blue World Communications, Inc. http://www.blueworld.com/
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Build and serve powerful data-driven Web sites
with Lasso Studio and Lasso Professional.

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